Martina Mara


Martina Mara studied communication sciences in Vienna and earned her doctorate in psychology at the University of Koblenz-Landau on the user acceptance of human-like machines. After many years of research work in the non-university field, including at the Ars Electronica Futurelab, she was appointed Professor of Robot Psychology at the Linz Institute of Technology (LIT) of the Johannes Kepler University Linz in April 2018. Her work focuses on the psychological conditions of human-centered technology development and interdisciplinary research strategies. Together with partners from science and industry, she investigates, among other things, the effects of simulated emotionality in machine agents or communication designs of autonomous vehicles and collaborative robots. As a newspaper columnist, Mara regularly comments on current technological events for a wider audience.